Getting the planning right helps you to save time and money
Use our simple 5 point plan to get the most from your exhibition stand, and remember it costs nothing to talk - contact us to arrange a free meeting about your next exhibition stand.
1) Use simple graphics to convey a strong message.
You only have a few seconds to attract attention so your message needs to be clear and bold. Use bullet points to convey your key messages, keep your main messages above 1 metre high and think about using simple logos and graphics to complement the message.
2) Keep your stand space open.
To attract the maximum number of visitors to your stand, it is important not to create any barriers and restrict access. A good stand design is created by using the space to your advantage. Meeting areas should be towards the back of the stand allowing your sales staff to attract potential customers at the front.
3) Look up to attract the maximum visitors.
Using the space above you is a great way to get noticed. Exhibition organisers allow you to build up to 4M high without any extra planning regulations. Having a 4M high stand will tower over shell scheme stands meaning you will draw crowds from far and wide.
4) Let there be light.
Even the very best stand design can be totally lost without the correct lighting. Use lighting to draw people to your stand, experiment with colour and direction to make the most of any new services and products you are promoting at the show.
5) Ask for advice.
We are here to help! By contacting our experienced exhibition team you will gain years of practical exhibition knowledge, we want you to achieve your show goals and we want to make sure that the money you invest in exhibiting is money well spent.